![]() ![]() For instance, if the keyword you’d like to use is “lawn mower repair company” you don’t have to repeat the particular set of words to rank. What does that mean for you? It means you have some flexibility with keyword usage. Google is now using synonyms to rank search results. You’re not handcuffed to the keyword anymore You should still use it in the article, too, but where it naturally fits. What should you do instead? Identify a keyword and be sure to use it at the beginning of your title, and in your meta description, URL, subheadings, and image titles. In fact, “keyword stuffing” is now penalized by Google. You no longer have to identify a keyword and use it a million times. Here’s what you should know about keyword usage: Keyword stuffing is dead, but placement is more important Want your content to rank? Keeping track of Google’s latest content-ranking priorities is tough, but these tips will bring you up-to-date. With ever-evolving algorithms, brands have to update their best practices. However, brands were willing to sacrifice readability if it meant earning a higher rank on Google’s search results. Readability suffered because keywords like “winter snow removal Boston” aren’t easy to weave into an article. Are content marketing keywords still a thing? The short answer is yes, but they don’t have the same weight as they once did.įor years, marketers would identify keywords and cram each piece of content full of those words. ![]()
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